Ryan Healy is a copywriter/blogger that often has some interesting things to say. He posted a short commentary on Social Media today at: Metrics That Matter
He had this line in the post:
It will only take a couple of minutes to read the entire post. I think that it will be worth both of them.But it’s this second set of metrics that ALSO puts money in your bank account… and food on the table. You can’t afford to ignore these numbers.