Facebook will easily pass Yahoo (NSDQ: YHOO) as the biggest outlet for display ad dollars in the U.S. this year. The market research firm says Yahoo’s display ad revenue will increase a respectable 16 percent to $1.65 billion in 2011, but that the social network will see its display ad revenue jump 80 percent to $2.19 billion.
Yahoo has—perhaps unsurprisingly, considering its market share is falling—disputed the notion that Facebook is taking the lead in the display ad market, saying that the offerings of the two companies are not comparable.