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    insightful is offline IM & SEO Whisperer insightful is on a distinguished road
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    Landing page optimization

    (LPO) Landing Page Optimization is one part of a broader Internet marketing process called Conversion Optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

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