Thread: PageRank abolished in 2011 by Google?

Some blogs have already reported more about it. Next year, running the right to use the Google PageRank of the patent, which is contrary to popular opinion, not Google but to Stanford University. On 8 May 2011, it is therefore likely to be decided at the latest must-. But: Can Google afford to to give up the PageRank?

The two Google founders Brin and Page had the PageRank as part of their planned thesis developed at the University owns the patent and thus the university. Google got a copyright for 15 years each. This period starts but from next year. Contrary to many reports in the German blog, that the use of PageRank would previously have been free to Google, can achieve something more intensive search will find many sources that expose the opposite hand. Google has since paid a lot of money (mostly in the form of donations) to Stanford.

On page 42 of a stock exchange report should be read as:
"In 2008, Google paid approximately $ 1,881,400 to Stanford University. Approximately $ 426.950 of these payments related to the license by Stanford of patents, including the PageRank patent, to Google." (Source). And in 2005, Stanford has benefited with U.S. $ 336 million of Google's initial public offering (source).

What scenarios are possible in 2011?

1. Stanford awards the right to use another company
Neither Bing Yahoo! still would be able to really do something. The iterative calculation of the mutual influence of about a billion links to each other is mathematically extremely complicated and requires a lot of resources for computation. Even Google, with its gigantic machine park can only approximate the calculation carried out (approximately). A pure block purchase, so Google is not the method can continue to use seems to be well expensive.
Assessment: Probably not.

2. Google extends the usage rights for appropriate payment
Google paid so now ready to use. However, one can assume that the annual fee of Stanford would probably increase significantly after the recent period of use. Speculations go up to one billion U.S. $ and higher. The big question is whether Google is willing to pay such amounts. On the other hand, it must be remembered that the assessment described in the patent relevance of websites based on the number and "importance" of incoming links might no longer be used. Maybe not "secret," as some forum trolls have already assumed elsewhere. Google could be the only work around if they would move their headquarters to Europe (other bezgl rules of patentability of software), which seems to me absurd. To those based on links "importance" calculations can continue to perform, so Google does indeed the legal rights of use. Of course it would also be possible to acquire the patent for sale and thus permanently from Stanford. The required amount is expected but is likely to go into the billions.
Assessment: Not quite unlikely.

3. Everything stays the same
No, that does not seem really realistic. Stanford holds the patent with a potential value of some billion dollars in the hands. That the University will simply be ignored, is simply not conceivable. American universities are different than in Germany much more economical and out more like businesses. Nostalgic gratitude is nice, but money is better ... Conversely, if Google waved who is Stanford sell the rights to the patent? Well, a publicity-managers are found safe, the unreflective again the money other people spend it. The economic benefit does not seem very strong (see above).
Assessment: Not likely.

4. It looks (only) look as if everything stays the same
Google is known for secrecy and if you look at Wikipedia for this word, you will probably get to see the logo of Google (joke). If Stanford and Google agree on a deal that could therefore be that the public have read little or nothing. On the other hand, Google is publicly traded and provide notice. How and if so can be a deal in balance sheets and messages hidden under U.S. law, but I dare not judge.
Assessment: Rather unlikely


5. Google waives the PageRank
Hmm ... I've thought about it honestly for the longest time. Technically, Google could certainly do without the PageRank. Meanwhile, they have developed a lot more appropriate and spamfeindlichere methods to assess relevance to machine. These methods are used already ancillary. Therefore, the loss appears one of several methods, namely, the PageRank, comparatively (!) Are not as dramatic. Conversely, it makes the Google Toolbar to win an extremely important movement data of users. By the PageRank display yes every visit each site is transmitted to Google. In addition to the data from Google Analytics gets an (extrapolated) Overview Metzitzim the users on the Web - and especially how long! If the PageRank, there would not be so much more incentive to install the toolbar or use. A new replacement code may perhaps help.
At Google mathematically sit very savvy people. Surely you work there for some time on an alternative, as you can get the link number in the broadest sense as a criterion, but clearly they charged other, so that the PageRank patent is no longer affected. Anyway you can safely assume that the current calculation has to do with the original formula is not much. "Trust rank", "BrowseRank", "traffic rank" bounce rate, semantic link assessment and much more is possible and is used in part with high probability already so or in modified form. The PageRank is influenced by most of these methods most easily, especially from little inventive company with a lot of money just buy the left, a large-scale and the automatic tracking by Google without punishment too much innocent-is not entirely trivial. We must not lose the eye, so that the PageRank is calculated independently of content purely through link relationships. This deficiency (ignore the content) have been resolved many years ago by additional measures, more or less, which was allowed to make modifications to incorporate relevance into the evaluation.
Assessment: Quite likely

My personal stresses cautious conclusion is therefore that the Google PageRank will probably drop. This depends largely on how expensive the Stanford University will have to pay a further use and whether you can find alternative "buyer" or users. Shows no significant interest in the patent could actually stay with everything old.
What means the loss of PageRank for SEO?
First, it would remove a quickly visible and therefore a useful measure. Of course, relies not an expert on the value shown in the green PR bar of the toolbar. For a sound appreciation are more in-depth link analysis (at least the actual number of links, domain popularity, popularity IP, C-class popularity, etc.) necessary. But they are expensive and especially time-consuming (because all back links have to be tested on date). On observable ranking will probably do nothing spectacular. Incoming links are certainly still be an important one, even if it is to shift the score of a link probably more and more into a semantic direction. But we see today in the ranking. A "bang" in the results, we therefore do not feel well. If positive (ie, a marked improvement in quality), the algorithm Google would probably have much more adapted to it. If it is negative (ie a gross deterioration in the quality of results), then one would certainly continue to use the PageRank also against higher royalties.

Well that's interesting info regarding WHY they're going to cnacel PR. It's ironice that these guys made the algorithm up but have to pay to the unoversity because they studied here. Even if you invent something for your thesis, isn't it you who owns it? Why university?
Now in Google toolbar, PRs don't show anymore, and it was not updated for like 8 months. So it's pretty possible it will be gone soon, but Google will perhaps replace it with other algorithm.

Yes it maybe possible for all of the consequences above... if PR is really canceled so what is our choice.What can we done to prove our site is really worth and precious in the eye of google? I really do not have answer for that. mozrank maybe? i dont know

They have other algorithms, which work almost the same. They just don't want to leave actual "PR" system not to pay to the university. Check Hilltop algorithm for instance. Link popularity is only a part of PR but it greatly determines your site's position.

Originally Posted by franberries

Yes it maybe possible for all of the consequences above... if PR is really canceled so what is our choice.What can we done to prove our site is really worth and precious in the eye of google? I really do not have answer for that. mozrank maybe? i dont know

This is something that I'm talking about for years...
PR is not only ranking factor and that green little tab in your toolbar is not that accurate people think, also it was always a little "late" (not just now ) they have different data from that green tab you see about particular PR which they use in their algos when they calculate importance of particular page aka PR...
You need to learn to look at the websites from the whole new perspective,
so you need to check all the aspects of that websites, like age, authority in particular field, SE ranks, unique content(indexed pages), backlinks, value of that backlinks, etc...

What about ALEXA Ranking? I think its also useless...

My Alexa Ranking is very Bad... but my adsense tell me I have more than 60.000 Siteimpressions per month

Originally Posted by seobunny

What about ALEXA Ranking? I think its also useless...

My Alexa Ranking is very Bad... but my adsense tell me I have more than 60.000 Siteimpressions per month

In a way yes, because webmaser/seo/internet marketing websites will always have greater alexa, because most of their users have alexa toolbar installed.
But again you can have "some" picture about website profile if you combine alexa with other tools.

Now, Google has updated PR so it shows that still chose to use it in this new year

As this thread started, Google took the action: http://www.imtalk.org/f15/1426-googl...th-2011-a.html