One thing is for sure. 2012 becomes a very exciting year to SEO and online marketing. Not because I know exactly what happened, but because it is always exciting in online marketing.
Some features that I see for the year 2012, I tried once to gather here.
Google +
The opinions diverge when it comes to Google + extreme. Some see it now as "Total sleeve" and others believe Google will make the already great thing.
People who know me quite a long time, will have my critical opinion on the whole area of social media is already out. One thing is for me, but surely in the contemplation of the year 2011, when it comes to Google +.
The thing is something very big.
Not because it's so good, but because Google CAN make it big. I myself have also always thought that this could happen with a bang, but it will not come. Google makes it much smarter and smarter. They creep slowly on its own network and their connections in our lives. In the end it will have no really noticed. Not even the Germans, who are always so against everything and have not felt at it, that Google provides us even when not logged-in state with cookies, we manipulate the SERPS. Google will come +. About Adwords extensions, Places of extensions on Google + itself and, and, and .... It is therefore necessary to build up its activities early and to strengthen his trust.
Verticals and Internet business models
Google will continue to try to move to new market segments. Many business models may no longer be sure if Google is not sawed at their branch in 2012. This had already begun in the last year, where Google has a lot of "No Content Affiliates" thrown out of the race. The model was consistent with Panda added in 2011. But even in Analytics (live tracking), in the shop section Siegel, Google Shopping, and overall in the price comparisons, and in the travel sector, it is many are quickly realized how close it is, if Google is not on your own business page. Niels Dörje had brought to SEO Day in Cologne, sometimes more or less to the point.
If you take in you with Google, then you can extremely benefit, but always reckon with the fact that they you turn off the faucet.
He has not said so literally, but the gist was there. The statement basically scared me a little, because it is quite clear time and again how dominant Google is basically how they make some market participants about their "prostitutes". On the other hand, it also shows quite clearly that you think needs independent. This is the conclusion derived from this system, and Lord Charles has since been a few theoretical approaches in the case. In 2012, so you busy for itself in the future yet powerful bite can ;-)
Affiliate Marketing
In 2011 I became aware again correctly, how right it was not to put on the Affiliate horse. Basically, it has never really been fun to me, when I think back to the years in which I have tried there.
The model is not dead, but lives very much on its reputation and has not gotten better in recent years. Many "worker" in the field of affiliate marketing are no longer convinced himself of some developments and just because it is more difficult to adapt organic search traffic.
In affiliate marketing will continue to earn much money, but not more in width, but rather by selected performers. The days when you could really move with small affiliate projects which are almost over. Even in the niches it is so narrow that all who sit on the horse should think about making their rent.
The market has been strengthened in all areas. Good for people who have understood this years ago. But these are mostly people who are no longer themselves basically as an affiliate. A good thing.
I'm so in 2012, very careful when dealing with numbers, which are used particularly by the agencies in this area. As is pretty much expected beautiful.
But I will totally bashes especially when SEO is not the model, but just to point to the added value for SEO and link building. Because what really goes. It is not about affiliate marketing in general, but only about the prospects in terms of growth.
Blows on the Internet Marketing
The stroke rate in 2011 was the most violent area in the search what I have experienced so far and I have a feeling that this is not better in 2012. So there will be more and more people in 2012 who demolished?
I believe that the year 2011 has shown that one must pay more out in the Progress pressure not to lose touch with the customer base or reference work.
It is always important not to get lost in the mass of news and create strategic themes and objectives for clients. For me, it goes straight to the customer care more about the average time to first yawn to optimize.
Because mass is not the key.