It's true though. Have you ever thought about your article / blog post titles? It's the first thing a person sees before they read what you have written and it could mean the difference between them reading or not reading.
If you work on catchy titles that immediately get a readers attention, there is a bigger possibility that they would read what and more than likely enjoy what you have written.
There is, of course, the SEO aspect to think about as well, but even this is not impossible to factor into a catchy title. I've been doing a bit of research and I have read that so many people recommend focusing on content, the all mighty "content is king", but you have to wonder how you would get a visitor to read your awesome content when you have a generic title, or a title that doesn't really capture a person's curiosity.
Curiosity is a powerful tool, and the downfall of many (myself included), but so many times, a person's curiosity is rewarded by reading one of the most impressive bits of content.
Agree? Disagree? I'd love to hear your thoughts on the subject.