Thread: Desperate Markets + You Helping Them = Online Success (Seriously)

If you want to market products online with GREAT success, the simple fact is you MUST target "desperate markets".

These are people with SERIOUS problems who would literally give their right arm to solve them.

It is 1,000,000 times easier to sell something to someone who DESPERATELY wants what you have to offer, than someone who is "maybe" interested to buy.

Here's a list to get you started:

Gamblers in debt
People whose home is about to be foreclosed
People about to go out of business
Students who need money to enroll
People who want to get rich quick
Parents with children needing legal help
Insurance agents, doctors, therapists, who have failed or fear failing their exams
Women who can not get pregnant
Women scared of husbands having affairs
Men who can't get women at all
People with illnesses who can't get better and are running out of time
People who have work drug tests coming up soon
People who need headache / migraine relief
People who need backpain relief
People who need toothache relief
Women scared of husbands having affairs
Parents with children needing legal help
Job hunting / career change / resume
How to sell your house
Debt consolidation
Stress management / relief
Online traders
Men with impotence
People needing divorce consultation
People struggling with obesity
People facing criminal charges
People facing civil charges
Guys with "man boobs"
99 secrets you should know before marriage (boys/girls)
People will spend huge sums of money getting sick pets back to health
Anybody who needs a good lawyer
Creating IM products in different languages
Get your ex back or Save your Relationship
How to cope/what to do if laid off
How to get a good nights sleep
Salespeople that hate doing cold calls
Women that need to get slim quick before a holiday

I think it is a tough niche, ethically speaking, to target those in need. One can target those in need, while still providing a good service to them. So it's not necessarily unethical.

However, there is a good lesson here.

There are areas that people find difficult, such as "how to clean or maintain a new [enter device name]".

Everyone is in desperate need of something and unfortunately, their desperation makes them an easy target for those that want to over promise and under deliver. However, over time, the creme de la creme will rise to the top

those that want to over promise and under deliver

One of the secrets to success on the web is to under promise and over deliver. Your customers will come back and will praise you around the web.

Nice list, this is golden. Do you make authority sites of this niches?

I can see both sides of the coin here , but i do think that if someone is really desperate for something then you stand more of a chance gaining sales more easily ,

Good article,

Thanks.