It's very well known those who are working in any type of online marketing job, that keywords are part of their regular task. Optimisation of keywords vital in inbound marketing. If you are expecting more traffic and more exposure to your website then do keywords optimisation with right strategy. It's an easy job for bloggers to play with few niche related phrases and sentences that are popular in Google search and extensively appears in competitor's sites. But at the end it takes real efforts to produce genuine content that can be appreciated by search engine giant Google. Share your keyword optimisation strategies, that worked well and not worked.