Google is the most consumed search engine in the internet, it has evolved to produce more relevant and context oriented search results to users with super performing algorithms like RankBrain real time algorithm and many other regular updates.
SEO specialist need to develop unique, dynamic and complex approaches in order to meet Google search standards. Google search crawlers are looking for the pages that ha in-depth research on relevant information that attracts visitor with reliable information. Your content should be having more words and it should be authoritative with quality articles and design good info-graphic presentations.