Thread: How realistic are the numbers in market samurai?

I installed the trial version of market samurai about a week ago. So today I decided to give it a go, put in some keywords (which I think are quite good, and there isn't even that much of a (good) competition). Afterwards I got the following results:

i53 dot tinypic dot com /jqg5g1.jpg (alright I can't post images, the no-link-posting-for-newbies-rule is really, really annoying)

The seo value is 1950 dollar a day? Seems to me like a bizarre amount of money. How should I intepret this? Is this the amount a company would save on a daily basis for getting on the number #1 on Google instead of spending it in Adwords?

But could I also intepret a (maximum) potential of adsense revenues? I know this will be very dependable on how I place the ads, but for example if I get 405 visitors a day on this keyword, I have a 5% ctr (20 clicks). The average amount of each click is $2 (how realistic is this? The stats in market samurai say you have to pay 4,50 to get on top with this keyword, but how much goes to Google? And I dont know what the other companies will pay). So this could result in a maximum potential of $40 a day?

So would this be a potential ''goldmine''?

Any keyword tool is going to spit out arbitrary data based on each tool's agorithm. Google external tool (or internal from adwords manager) give you an exact range of what you'd expect to pay for that term. Logic demands that the higher a range the higher the value for that term. Make use of exact match and expand with prase match. Forget broad match as it is exactly what it implies. Use the competitor metrics and clicks per month, both local and global.

If you must use a tool it might as well be the one supplied by the SEs with solid data.

Cheers


PS Google has a variable payment rate and claims that the average is about 60% to the publisher

I think you can only take the number provided by this tool with a pinch of salt and after you are ranking in google.. I think proper tracking still needs to be done in order to determine the correct amount of traffic that is coming to your site...