Thread: Sales Pages for websites, how would you design them.

You have a site with a product, but you need to create a sales page. How would you design it. Would you make it loud and eye catching using many conflicting and complimentary colors, or would you make it aesthetic, pleasing to the eye and easy to read, using only soft complimentary colors, or would you prefer a white sales page and add color to the text etc. and why would you chose that design?

HI I am new user...nice post here..

I would split test it like crazy

I make my designs depending on the product. If it is a colorful product i will use colorful template. And i make mostly 2 or 3 Sites for testing and ask friends according to their oppinion. For an easy product i take a white site with colors in text.

But first comes the recherche for my product. Are there sites in the same niche too i take a look at this sites to get inspiration.

I would split test as well, but I was asking about the design process itself. Proseocontent, do you think its really effective to match the product to the page? The reason I asked is because I have seen a few really loud sales pages in my time, and sometimes the page is so loud that it draws attention from what the person is trying to sell.

I simply keeps my sales page design as simple as much as possible and with easy navigation features. Making short and sweet is the best way to attract the visitors.

I agree, that would seem to be the best option. I mean its no use if the site cannot be navigated and the design is so complex that it puts customers off. If you had to find a balance between the two though (simple and quite/clean and complex/colorful), what would you do?

I think sales (and all) pages need to suggest you are professional and trustworthy if you want someone to part with their money. I would suggest looking at successful websites and those you buy from yourself and see how they do it.

You need easy navigation, but you can use color too. A Microsite / Sales Page must be easy, because the visitor have to do a action; buying, subscribtion etc. but on some products you can make a color background, nice header with graphics, graphic elements in text also. It must not be simple white with black and red text.

meh, that red text sometimes blinds a person, especially if the font is so big two words take the width of a page. You need something to attract attention and keep a visitor's eyes on the page yea, but some would say that the content plays the important role in this one. Do you think its true? or does the design make difference?

Design definitely makes a difference. I wouldn't use too many big red headlines, but those that will keep the visitor reading should definitely jump out.

What's more imortant in a salespage is the roder of information. There's a certain process a potential customer goes through before making the decision to click the buy now button. It's all based on psychological tricks and credibility.

Andre

Psychological tricks? How so?

I know you need to make a client feel that they have to have your product, if you don't do that then it would be pointless to market it. Sales pages are important yes, but are they even necessary? Contradictory in terms I know, but hear me out. You use your site, and domain to launch the sales page, but what difference or impact would it make if your "sales page" looked more like a site and not a page with a marketing pitch?

There's so much to designing a quality sales page--the best thing is to look at competitors and try to see what they are doing, then design a page and test it out--track conversions--and constantly try new things to see what works best!

Originally Posted by Phoenyx

Psychological tricks? How so?

I know you need to make a client feel that they have to have your product, if you don't do that then it would be pointless to market it. Sales pages are important yes, but are they even necessary? Contradictory in terms I know, but hear me out. You use your site, and domain to launch the sales page, but what difference or impact would it make if your "sales page" looked more like a site and not a page with a marketing pitch?

If you want your salespage to convert, you'll need to apply certain sales techniques which include psychological and emotional triggers to make buying an easy next step for your prospects. Your potential customer will only "want to have" your product if they're emotionally triggered. It's a fact. That's how sales works...telling them exactly why they need your product to solve their problem or to make them do better what they're already doing. Of course your product will need to deliver on its promises to gain credibility and to keep your customers for future sales.

Don't get confused with the hyped up salespages you see all over the place. Most are a bit overexagerated.
I've posted another IMT special offer in the products section that explaines these "tricks".
Mind you...these tricks are nothing negative. These techniques have been used for decades, but most people just don't see through them. They get caught by them.

Andre

hmm, I only asked because of the hype. And because some don't hesitate to twist facts about whether or not you really need the product, just so they can make a sale.

So you have honesty, reliability, trustworthiness. How far do you bend the truth, if you decide to, and would it be a good thing?

I wouldn't bend the truth. I would emphasize why my product is different from others, what added value my product gives them, my personal opinion about the issue(s), use the language the specific market speaks, relate to the prospect's desire to solve the problem, etc.. I would use social proof and mention the results my product would deliver if ....

If you bend the truth you'll lose customers and believe me...those who've bought your product will tell others about it...either positive or negative. It can make or break your business. The internet is more powerful than most internet marketers realize and you can use it or abuse it. Be consistant in your sales copy and your promises.

Andre

There is a difference between bending the truth and flat out lying, and either way is bad for you IMO. I could never sell something to someone if they didn't need it. Even if I think they'll need it sometime down the line, I know they will remember me if I make a big enough impact, and they will buy my product or service when they need it.

IM's need to be more of a "friend" than a salesman IMHO.

Yes I agree...and that's where the building a relationship with your prospects and building credibility comes in.
Hard selling doesn't work on internet...prospects have to believe you and the product you offer.

That has nothing to do with the emotional and psychological triggers though...
You can be perfectly honest about your business, its purpose and your products, but it's still the emotion that triggers the sale sooner or later.

Andre

Hard selling doesn't work anywhere as well as it used to be. I get phone calls from people supposedly connected to my cellphone network that are trying to sell cheaper airtime packages to me. Cold calling IMHO is one of the hardest things to do. I shoot em down everytime, and yet they seem to think that the next time they call me, I will be ready to listen... (errrr not really, but then you don't want me to get angry do you?) It annoys me when people do that. If i want something I will look for it, if not? I don't need it.

IM's should use their own knowledge about what they want when they are looking to buy stuff or when they deal with the sales pages of others. if you don't like it, what makes you think a prospective client will? It makes perfect sense to me.

LOL...you can immediately hear it when they start talking.
I told one guy once, that I didn't like the way he was speaking to me and that he definitely wanted to sell me something.

He was quite shocked about my reaction, but didn't think I was rude.
I hate hard sellers...like in a store when come walking up to you immediately when you step inside..."can I help you ? Are you looking for something secific ?"
WhaaaaagHHH !

Andre