Thread: Geo location VS serps results

Hello Everybody

We are planning to move our Hosting Service from the US to Europe in spain, most of our domains are in english so we are quite worried about how this change will influence SERPS results on Google.com.

Does anybody have any evidence that server location is important for google serps results?

Server location wont affect in google SERPs results. Its not a big issue..

It is not important factor in ranking, but it will influence your rankings, speaking from my experience...

Does location of server matter? I use a .com domain but my content is for customers in the UK.

In our understanding of web content, Google considers both the IP address and the top-level domain (e.g. .com, .co.uk). Because we attempt to serve geographically relevant content, we factor domains that have a regional significance. For example, ".co.uk " domains are likely very relevant for user queries originating from the UK. In the absence of a significant top-level domain, we often use the web server's IP address as an added hint in our understanding of content.

Source : Official Google webmaster central
Official Google Webmaster Central Blog: Server location, cross-linking, and Web 2.0 technology thoughts

It matters a little as well!

If your site is for local customers then you should host it in that country it would give good result, I think as well.

Generally, switching over from one host to another would decrease the number of visitors also for few days.