Thread: Google Hummingbird

Google have a new animal and its not black and white and doesn't start with the letter P.

Have you been impacted by The Bird?

BBC News - Google unveils major upgrade to search algorithm

Google has unveiled an upgrade to the way it interprets users' search requests.

The new algorithm, codenamed Hummingbird, is the first major upgrade for three years.

It has already been in use for about a month, and affects about 90% of Google searches.

At a presentation on Thursday, the search giant was short on specifics but said Hummingbird is especially useful for longer and more complex queries.

Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine - for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology.

Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites.

It is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google's "Knowledge Graph" concept introduced last year aimed at making interactions more human.

In one example, shown at the presentation, a Google executive showed off a voice search through her mobile phone, asking for pictures of the Eiffel Tower. After the pictures appeared, she then asked how tall it was. After Google correctly spoke back the correct answer, she then asked "show me pictures of the construction" - at which point a list of images appeared.

Big payoffs?
However, one search expert cautioned that it was too early to determine Hummingbird's impact. "For me this is more of a coming out party, rather than making me think 'wow', said Danny Sullivan, founder of Search Engine Land.

"If you've been watching this space, you'd have already seen how they've integrated it into the [predictive search app] Google Now and conversational search.

"To know that they've put this technology further into their index may have some big payoffs but we'll just have to see how it plays out," Mr Sullivan said.

The news was announced at an intimate press event at the Silicon Valley garage where founders Sergei Brin and Larry Page worked on the launch of the search engine, which is fifteen years old on Friday.

At the event, the search behemoth also announced an updated search app on Apple's iOS, as well as a more visible presence for voice search on its home page.

thanks for bringing this new update to my hearing but we all still have to wait to see the impact on sites and blogs

Originally Posted by Mallotum

Google have a new animal and its not black and white and doesn't start with the letter P.

Have you been impacted by The Bird?

BBC News - Google unveils major upgrade to search algorithm

Originally Posted by jackrice

thanks for bringing this new update to my hearing but we all still have to wait to see the impact on sites and blogs

The impact should have already occurred as it is the confirmation of something they rolled out earlier in the month

what kind of impart should be expected with this update, or what can be done to reduce or prevent such effects

Originally Posted by Mallotum

The impact should have already occurred as it is the confirmation of something they rolled out earlier in the month

How is this new Google Search Algorithm different from its previous algorithms and what are the advantages and disadvantages of this new search algorithm?

---------- Post added 10-03-2013 at 05:09 AM ----------

When was this new search algorithm introduced by the Google?

this should be a month ago

Originally Posted by Nancy A. Haun

How is this new Google Search Algorithm different from its previous algorithms and what are the advantages and disadvantages of this new search algorithm?

---------- Post added 10-03-2013 at 05:09 AM ----------

When was this new search algorithm introduced by the Google?

The whole idea behind this Hummingbird update is to give good result for long tail keyword search as I assume, but I am not sure about this on the websites.

Google panda is more effective than this.

The hummingbird is Google's new algorithm update. Which is more strict about SEO. This includes:
Original and engaging content is still king
Legitimate back links that are earned using proper SEO are still important
The same signals that worked before will continue to garner results
Keywords will still need to be carefully placed and used in moderation

Hummingbird is the algorithm of Google, it is designed to provide Googlers with better answers to longer and more efficient search. It gives the fast result to search done in the Google. Hummingbird was developed to improve the search of an user and give rise to the semantic search. This algorithm get his name hummingbird for being fast and precise, hummingbird algorithm is the most significant algorithm of Google.

well, looks like there is three algoritm that google now : penguin, panda, and hummingbird.