There are tons of IM products that include ebook, software, services, etc.So what do you expect when you want to buy the product and do you demand for better improvement?
in my view, when i purchase, i expect the product first thing first, there's no 'hype on the sales letter but the real product (walk the talk) is really delivered to you.
and also i can demand the better improvement and fully customer support.
and the last thing i really expect the author of the product really make the product on its own, that means, original content by the author, NOT copy paste or recycle product