Just a quick question about link exchange..
If somebody runs multiple blogs that are hosted by the same company (say Hostgator) and I agree to do a link exchange with them, will Google see it as a reciprocal link if I link to their site on my blog and they link back to my site on one of their other blogs? Are multiple blogs through the same host considered to be from the same IP..? I am just wondering if this scenario would be flagged as a reciprocal link exchange and thus devalued in Google's eyes..