Keyword Punctuation

[Ammy Tisdale]

What is Keyword Punctuation and how it is imporatant as far as SEO is concerned.

[Alan Smith]

The term Keyword punctuation is defined as the various punctuation characters like underscore (_), Ampersand (&), dash (-), “”, * etc… are used with your keywords. These punctuation characters have a noticeable impact on the search result from a searcher perspective. From the SEO perspective if your user uses these punctuations then it is good for you to use these punctuations in your keyword because of this your visitors reach to your site.

[StarkReality]

Google mostly ignores it, an easy example is "15'' laptop" which gives you exactly the same search results as "15 laptop"