I found an interesting rant on a ZD.Net blog.
Though this practice isn’t anything new, I’ve noticed an increasing number of Internet marketers prefixing their email subjects with “Re:”.I have actually found myself falling into that trap sending emails to work... even my boss does it. I don't work with email marketing, so I thought I would put this out there for you guys and see what your reaction is.Right, so here’s the deal with that whole “Re:” thing: it implies your message is either dishonest or not worth reading in the first place.
Is it an automatic thing when you send an email? Does it help you with conversions? Or does the "RE:" thing annoy you as well?
Read the rest of the story here: ZD.NET and let me know what you think.