Email marketing - email distribution existing or new clients, while integrating advertising messages or commercial recommendations.
The operations include: Increasing and mailing list management, formulation marketing content and planning campaigns, creating schedules for sending emails, tracking and measuring the results and more...
Although this marketing channel cannot help you in SEO, but on the other hand can definitely increase the traffic, branding and conversion (not to mention that it is a CRM system for everything).
Whether you decide to use a third party or do it yourself, physical and financial investment is relatively low. There are now a variety of online tools that can assist you in creating a quality email marketing campaign that can be run entirely automatically.
E-mail marketing is direct marketing technique used as marketing channel and very powerful communication with your potential customers.
When your mailing list is large, you should automate the process using dedicated tools to save valuable time. Do not forget to review the Spam Act (PDF) before you beginners to send a lot of newsletters.