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Nowadays i am learning about email marketing and i want to learn that how i can increase open rate in email marketing? i never do email marketing before but now i am going to start it but before go with that i want to learn about it. If here are some email marketing experts plz share your views and tips with me.
I think the most important is a good subject line.
I always just put the subject "Hey {name}".
Curiosity makes people open it and prevents people getting sold too hard.
More important than getting people to open the mail, is getting the mail delivered. Check out senderscore.org and see how your domain name does there. Then try and setup everything they are asking for there. They offer servers to many big companies, and if you have a high score here, or at least everything implemented here, they will make sure your email goes through.
You can also send email to the big providers about getting put onto their white lists, which will help mail get delivered and in some cases allow images to open when emails are opened, versus having the users have to turn on images.
the best way is to be useful to users
for what you offer and not bombard them with emails with promotional products of little interest
remember that your subscribers are subscribers to your list because it suits them and not to your interest!
you can send promotional emails only if it is a real benefit to them and not just to you!
win-win for both parties
this is the best rule the rest of us turn around.
if you wanna mail marketing on gmail so you can use google plus that is very to use and user friendly you can use it for mail marketing one time you will you have to effort for getting more follower or friend or circly in your list after that you can send them mail with in one click
the email subject is very important
differentiated from others (not a simple hello)
avoid misleading subject type
* re: ticket, your downloads, an answer for you etc
to understand what are the best email
just look at the email that you nviano others
which are the ones that always follow ....
which newsletters you gates and why .....
others are no different than you have had the same problems
before sending a set of email
always sent the test email to yourself
to see if this ends up in spam or in inbox
All best for you .
Email marketing sometimes gives negative impact i believe.