Is it fine to use reciprocal links

[cisanupam]

Hi everyone,

Is it fine if my site links to other website and the other website links back to me. Both are relevant sites to each other and this can improve our traffic and will be useful to the visiting users. Doing this with only good intentions but still worried if Google may suspect it.

[arronmattwills]

Reciprocal links can weaken your website strength but if you have great traffic flow
then it's impact will be very less.

[jackbil]

RECIPROCAL links are the worst kind of link right now...I advice you to stay away from it.

Though you can use 3 way links.

[singhabhishek251]

Reciprocal links are a big no for any niche and you should stay from this in any condition, even 3 way links are not good these days because they also look like reciprocal links and Google is smart enough to catch these old tried and tested techniques.

[felixt]

few years ago, everybody was doing link exchanges and the results were great. Nowadays, reciprocal links are not that recommended. You can do a few, but don't make it your primarily method to build links.

[winstanleyf1]

I wouldn't use it as a method, but its natural to link out and have the same site link to you (related content) but in the end you will have a much higher ranking with one-way... don't over do it with reciprocal!

[ashvyasseo]

Hi everyone,

Is it fine if my site links to other website and the other website links back to me. Both are relevant sites to each other and this can improve our traffic and will be useful to the visiting users. Doing this with only good intentions but still worried if Google may suspect it.

As Google is being strict and if you care about Google rankings then answer is "NO"

[NoName94]

just if your website has a smaller PR than the other website with which you make this exchange of links