Thread: New Link-Building Rules from Google

Hello,

today in the morning i has received a email with tho following important information.

I think... link building is more and more difficult... uff. :-(

Here the original text:
-----------------------------------------------------
Google has updated the link schemes web page that shows examples of backlinks that Google considers spam. New to the list are article marketing or guest posting campaigns with keyword rich anchor text links, advertorials that contain paid links, and links with optimized anchor text in press releases and articles.

Wrath of Google

There are more backlink types that might get your website in trouble. Here's the list:

1. Google does not like paid links

Buying or selling links that pass PageRank can negatively impact your website's ranking in search results. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a 'free' product in exchange for them writing about it and including a link.

Do not buy or sell backlinks if you don't want to risk your rankings.

2. Google does not like excessive link exchanges

Exchanging links with other websites is fine. Actually, it is normal for most websites. For example, websites about dolphin research can cross-link to all other websites about dolphin research without getting in trouble.

If the cross-linking looks unnatural (the dolphin research websites links to a shoe shop and vice versa), Google might think that you're trying to build unnatural links.

Use common sense when exchanging links with other sites. As long as the link exchange makes sense for a human website visitor, everything is okay.

3. Google does not like large-scale article marketing or guest posting campaigns

It's okay to publish your articles and guest posts on other websites as long as you don't do it in bulk. If you do guest posts just to get keyword rich backlinks, your website might get penalized.

Only publish articles and guest posts on other websites if you really want to contribute a valuable article.

4. Google does not like automated programs or services that create backlinks to your site

You've probably seen the ads for tools and services that promise hundreds (if not thousands) of backlinks with very little work. These tools that help you to 'dominate' the search results are a sure way to get your website banned from Google.

Avoid tools and services that automatically build backlinks to your website. If you were able to find these services, Google's spam team can find them, too.

5. Google does not like text ads that pass PageRank

If you run a text ad on another website, make sure that is uses the rel=nofollow attribute in the link. Otherwise, Google might think that it is a manipulative backlink.

6. Google does not like advertorials and ads that include links that pass PageRank

As are rule of thumb, always use links with the rel=nofollow attribute if you pay for an article or an ad. If the ad includes a paid link that passes PageRank, it might trigger a penalty.

7. Google does not like links with optimized anchor text in articles or press releases

If your article contains paragraphs that look like the following, you might invite Google's spam algorithm to take a closer look at your website:

"There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress."

8. Google does not like links from low quality directories or bookmark sites

If you're submitting your website to hundreds of Internet directories that will never send you a single visitor, you don't need to bother. These links won't help your Google rankings.

If a directory sends your website visitors, it's worth getting the link. You can ignore other directories.

9. Google does not like widely distributed links in the footers of various websites

Some websites put keyword rich links to other websites in their footers. These links are always paid links and you should not use them to promote your website.

This does not apply to 'About us' or 'Privacy policy' footer links but to backlinks such as 'buy flowers' or 'buy wedding rings.'

10. Google does not like links that are embedded in widgets that are distributed across various sites

Some widget developers offer free widgets that contain links to other websites: "Visitors to this page: 1,234 - buy wedding rings"

If a widget developers offers you to advertise your site through these widgets, make sure that the links use the nofollow attribute or do not use the links at all.

11. Google does not like forum comments with optimized links in the post or signature

Some tools automatically post comments in forums:

"That's really great information! Thanks a lot!
Peter
buy wedding rings buy flowers best wedding"

Do not use this method to promote your website. Google does not like it. Avoid tools that automatically post your links to forums.

It's really simple: Google does not like bulk links and they also don't like artificial links.

In basic Google doesn't like any kind of link building and would be very happy if everyone start using Adwords to get traffic. But one thing for sure if you just add content but don't do any link-building or wait "other sites" link back at you then you are not getting anymore. It might be fine for a charity site but IM is not about that. One reason why everyone shouldn't relay much one Google anymore.

Okay, i think that here really nobody used Adwords but what as linkbuilding is allowed... in the infos in the top stands so much, what is for Google a NoGo.

Thousands of advertisers use Adwords Where do you think all those Ads and money come to AdSense ?

I really don't understand about their "Link Building" theory. Ad to all these guild lines you are not suppose to get links from others. Basically you have to LET others to build links for your site without your involvement. Because everything else can be categorize as " manipulation "

This is more or less old stuff, but if you play your cards right it would be OK.

I have to wonder if Google will end up cutting it's own throat? Yahoo was big and bad at one time, I just think webmasters are getting tired of all these rules with google and I fail to see the point of all these endless rules. I have noticed more of my traffic coming from Bing. During the last quarter my traffic on 3 of my sites mostly came from Bing. Could be because my sites are local business sites and in the Dallas, Ft.Worth market I have noticed heavy advertising by Bing.
I seen one ad that linked the "Bing it on" slogan to Dwayne 'the rock' Johnsons "team bring it" slogan so I dont know I guess time will tell.

Originally Posted by Nemanja

This is more or less old stuff, but if you play your cards right it would be OK.

Thanks Nemanja, is has the cards and was looking for e second player (fair partnership), to play again Google and make my way. I has since some time contact to a good member here, he knows more about good linkbuilding. I has good sites, before 3 weeks i has make good money. Since the last update, i has lose some positions from page 1 but now i work together with the new partner.

I think... two peoples can more move than 1 alone. ;-)

Originally Posted by bluearrow

Thousands of advertisers use Adwords Where do you think all those Ads and money come to AdSense ?

I really don't understand about their "Link Building" theory. Ad to all these guild lines you are not suppose to get links from others. Basically you have to LET others to build links for your site without your involvement. Because everything else can be categorize as " manipulation "

So Google wants to force adsense on all webmasters? That is actually one of the absolute best theories I have heard! It goes along with another tool I used through a classified site the google keyword tool was being restricted from free use to only being available to those with adword accounts.

Originally Posted by joeespisito

So Google wants to force adsense on all webmasters? That is actually one of the absolute best theories I have heard! It goes along with another tool I used through a classified site the google keyword tool was being restricted from free use to only being available to those with adword accounts.

Yes... the google keyword tool is not more free, without account you can´t search Google keywords... to have a account at Google ist really not the problem. ;-) To search keywords with account, there also is an new funktion, the old keyword tool under Google is dead.

very nice post but i m worry to read this updates what we do we trying to face google updates

for God sake then what does google really want, if you are saying we should not do any of what you listed below

Originally Posted by Looki99

Hello,

today in the morning i has received a email with tho following important information.

I think... link building is more and more difficult... uff. :-(

Here the original text:
-----------------------------------------------------
Google has updated the link schemes web page that shows examples of backlinks that Google considers spam. New to the list are article marketing or guest posting campaigns with keyword rich anchor text links, advertorials that contain paid links, and links with optimized anchor text in press releases and articles.

Wrath of Google

There are more backlink types that might get your website in trouble. Here's the list:

1. Google does not like paid links

Buying or selling links that pass PageRank can negatively impact your website's ranking in search results. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a 'free' product in exchange for them writing about it and including a link.

Do not buy or sell backlinks if you don't want to risk your rankings.

2. Google does not like excessive link exchanges

Exchanging links with other websites is fine. Actually, it is normal for most websites. For example, websites about dolphin research can cross-link to all other websites about dolphin research without getting in trouble.

If the cross-linking looks unnatural (the dolphin research websites links to a shoe shop and vice versa), Google might think that you're trying to build unnatural links.

Use common sense when exchanging links with other sites. As long as the link exchange makes sense for a human website visitor, everything is okay.

3. Google does not like large-scale article marketing or guest posting campaigns

It's okay to publish your articles and guest posts on other websites as long as you don't do it in bulk. If you do guest posts just to get keyword rich backlinks, your website might get penalized.

Only publish articles and guest posts on other websites if you really want to contribute a valuable article.

4. Google does not like automated programs or services that create backlinks to your site

You've probably seen the ads for tools and services that promise hundreds (if not thousands) of backlinks with very little work. These tools that help you to 'dominate' the search results are a sure way to get your website banned from Google.

Avoid tools and services that automatically build backlinks to your website. If you were able to find these services, Google's spam team can find them, too.

5. Google does not like text ads that pass PageRank

If you run a text ad on another website, make sure that is uses the rel=nofollow attribute in the link. Otherwise, Google might think that it is a manipulative backlink.

6. Google does not like advertorials and ads that include links that pass PageRank

As are rule of thumb, always use links with the rel=nofollow attribute if you pay for an article or an ad. If the ad includes a paid link that passes PageRank, it might trigger a penalty.

7. Google does not like links with optimized anchor text in articles or press releases

If your article contains paragraphs that look like the following, you might invite Google's spam algorithm to take a closer look at your website:

"There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress."

8. Google does not like links from low quality directories or bookmark sites

If you're submitting your website to hundreds of Internet directories that will never send you a single visitor, you don't need to bother. These links won't help your Google rankings.

If a directory sends your website visitors, it's worth getting the link. You can ignore other directories.

9. Google does not like widely distributed links in the footers of various websites

Some websites put keyword rich links to other websites in their footers. These links are always paid links and you should not use them to promote your website.

This does not apply to 'About us' or 'Privacy policy' footer links but to backlinks such as 'buy flowers' or 'buy wedding rings.'

10. Google does not like links that are embedded in widgets that are distributed across various sites

Some widget developers offer free widgets that contain links to other websites: "Visitors to this page: 1,234 - buy wedding rings"

If a widget developers offers you to advertise your site through these widgets, make sure that the links use the nofollow attribute or do not use the links at all.

11. Google does not like forum comments with optimized links in the post or signature

Some tools automatically post comments in forums:

"That's really great information! Thanks a lot!
Peter
buy wedding rings buy flowers best wedding"

Do not use this method to promote your website. Google does not like it. Avoid tools that automatically post your links to forums.

It's really simple: Google does not like bulk links and they also don't like artificial links.

---------- Post added 09-29-2013 at 09:37 PM ----------

then what is the way to play the card such that you don't get slapped by G

Originally Posted by Nemanja

This is more or less old stuff, but if you play your cards right it would be OK.

Originally Posted by joeespisito

I have to wonder if Google will end up cutting it's own throat? Yahoo was big and bad at one time, I just think webmasters are getting tired of all these rules with google and I fail to see the point of all these endless rules. I have noticed more of my traffic coming from Bing. During the last quarter my traffic on 3 of my sites mostly came from Bing. Could be because my sites are local business sites and in the Dallas, Ft.Worth market I have noticed heavy advertising by Bing.
I seen one ad that linked the "Bing it on" slogan to Dwayne 'the rock' Johnsons "team bring it" slogan so I dont know I guess time will tell.

yes hope that someday google will fall and learn their lesson

we love how complex it all can get, the simple way to link build is to be diverse in anchor text, no text, url linking from multiple sources including social signals... that way you are indeed playing it very safe and will see a benefit from your efforts not a penalty... long gone are the old days of building a page and just blasting links to it with just one keyword.!

Wow.. there are too many 'Google does not like thing'.... if you trust all of this.. you actually end up used adwords.. i agreed with blue arrow said above... however this is open world... open world of internet... Google also hated by a few government or authority due to indexing illegal stuff like piracy downloaded content.. Google products like Youtube also don't delete at all music or movie that belong under copyright... see... google itself are not "true" and "behave" in internet world... then why we actually wanna follow all of the rules?? is all about dominating the internet and Google income

Post Penguin 2.1, things are still a bit difficult to see. Solutions are already being sold by those that have too few points of data to give statistically valid answers, but they will sell plenty to their lists.

I have not been touched by Penguin 2.1, so I can't give direct experience reviews yet. I am meeting with my Mastermind Group on Sunday evening to peruse and discuss all of our data. Together, we control many thousands of sites and multiple private blog networks that are never opened to others. Hopefully, we can see clearly.