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Do you notice that adword PPC is getting expensive? I keep thinking, finally I get to know that, webmaster and SEO are key factor to increase the value of keywords.
We know that anchor text can boot up SERP, when world webmaster is keep produce content and anchor text, competition for the particular keywords is keep increasing. End up adword campaign is getting expensive.
What do think?
May be more bids and it work by bid so that could be the most reason.
ppc is getting expensive beacause every one want to be on the top!
Its game of BID and GOOGLE is brand name and attracting many customers day by day ...
due to high demand its price getting higher & higher....................................
If you are not earning from that project then you should change your project, conversion is also matter in Google Adwords......... and it is true that half of the marketer are just testing the market....