read the full article on The importance of the first link in SEO! - Marketing and SEOThe first link matters?
More specifically, when we have two or more links on the page (in the menu and footer text, for example) that refer to the same URL but with different anchor text, you must know that Google seems to take account only the first anchor text link found at that URL.
What can affect this site? Optimizing our main page (Home page) for … ”home” when the menu (and links from it) is the first thing seen by Google and logo with site name (and link associated with optimized anchor text) link is already duplicated........