I have an e-commerce website, and I am creating a blog. I am debating on the structure. I don't know if I should create a separate blog (mysitesblog.com) or a blog inside my website (blog.mysite.com) In your opinion, what is better and why?
Keep in mind that a separate blog can link to my website creating additional link juice by marketing both simultaneously, and a blog inside my website will add original content to my website and additional link juice from blog directories.
Does anyone have experience doing both?