How do you do brand popularity

You may have any company and you want to gain popularity of your company's brand name.

What method do you use for branding mainly?

You could try social bookmarking, but then its not to advertise products, but the business itself. Get involved in the community around you and get your company name out in the world. What I have done is set up social networks where I can tell people what we, as a company, are up to, our latest projects and such as well as random bits of news at the same time. If our potential and existing clients can see that we are just like everyone else and that we care about what happens around us, then it helps boost our reputation as a company.

In Internet marketing when it comes to promoting your brand, keywords becomes second priority.
1. Your domain name should reflect your brand name
2. Your brand should speak more than keyword in your content
3. In social networking websites, your username should be your brand name
4. Always address your product with brand name not with its functionality.... for instance you are a cola company, always address your product with its brand name rather than 'sot drink' or 'cola drink'

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Originally Posted by alexpabla

What method do you use for branding mainly?

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By providing best services to your customers. If you are loyal with them and provide all those facilities that you have promised before selling goods then it will be very useful for you in maintaining your brand position in customer`s mind. So, be sincere with your customers.

Branding takes time.
In the end, when you've done it right, you'll be a beacon in your market for your specific service/quality/expertise/point of view.

Successful branding can only be achieved by being unique in your market.
Meaning, don't do what your competitors do or do it a LOT better.

An in depth chapter in the training I provide is about branding (in my sig), so I can't really go into too much detail.
It takes a lot of work and writing content.

Andre