Thread: What is Difference between SEO and SMM .?

hey Guys
do you know that what is difference between SEO and SMM and how much important these techniques for Branding and promotions ..

The difference between SEO and SMM is, In SEO we do naturally organic way to get the rankings and traffic to the website. In SMM we do marketing (Paid) in Social Networking Sites.

Search Engine Optimization (SEO) is a series of tactics aimed at increasing your website’s visibility in search engine results – essentially, improving your chances of being found when patients are searching for the treatments and services you offer. A combination of on-site and off-site factors, the goal of any SEO campaign is to drive high-quality traffic to your website, outrank the competition and win new patients.

Search engine marketing - Also known as sponsored listings, Search Engine Marketing (SEM) involves the placement of targeted advertisements in a user's search engine results. Based on a bidding system, your paid ads will be only visible to users who meet certain location and demographic criteria. Because you only pay when visitors click on your ad, SEM advertising is one of today's most efficient marketing strategies.

Social Media Marketing (SMM) is an important way for medical practices to reach their current as well as potential patients. Having an active social media presence has become an invaluable part of expanding your reach and establishing trust on the Web. An active Facebook, Twitter and Google+ allows you to build your own reputation and brand, establishing a relationship with patients and setting your practice apart from the competition.

I think that they are both crucial if you use them simultaneously, they complement each other. You should be consistent, and that's when you'll see the results..

SEO represents search engine optimization and SMM represents social media marketing.

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
While SMO stands for social media optimization. It uses social media to increase traffic to a website. It is paid SEO technique.

One of the main differences in practice is how easy it is to up-scale.

Using paid marketing (either SMM or paid-traffic), once you've tested and found a profitable funnel, it is usually very easy to up-scale rapidly and effectively by simply re-investing some of the profits in buying more ads or traffic.

But SEO is typically long-term, so not easy to up-scale quickly, although there are some exceptions, for example guest-blogging, if you can outsource the process then it should be easy to up-scale, and can work very well.

So think carefully what you are hoping to achieve, and what resources you have.

Most people underestimate the budget needed for effective testing of something like SMM (or paid traffic). One factor is that random events are a lot more clustered than people imagine, so a good rule-of-thumb is that you need to spend 4 times as much as your potential profit, for EACH test. So, for example, if you are trying to get $250 payments from an installment-loan CPA offer, you need to spend $1000 for each test, before you really know whether it is profitable or not, then you change one word (which can double or halve your conversions) and that's another test. Even the experts don't know what will work best, they can make good guesses, but they understand that they typically need to do a LOT of testing before they find a profitable funnel, and can then rapidly up-scale.

Chris

SEO is optimizing your blog or website for the search engines such as Google and Bing. This will lead the search engine users to your site.

SMM, social media marketing, is creating a presence on social media. Basically you have to post consistently and build a following on social media to get good traffic.

I think If you are doing complete online marketing then both are very important way. Both have own importance.

Originally Posted by AlexAlex

hey Guys
do you know that what is difference between SEO and SMM and how much important these techniques for Branding and promotions ..

SEO is Search Engine Optimization It is the process of getting traffic from the free, organic search results on search engines.
SMM is Social Media Marketing is a form of Internet marketing SMM refers to marketing through social media or social networking websites.

SEO - Search Engine Optimization (SEO) is a set of ongoing best practices used for your website and blog to help you get found online via the top search engines like Google, Bing, and Yahoo.

SMM - The goal of SMM is to drive quality traffic to your website, landing pages, and blogs, to get them to engage with you, and ultimately, drive revenue with a trackable ROI. Facebook. Twitter. LinkedIn. YouTube. Google+. Instagram. And now Snapchat.

SEO is the process of improving the website rank on search engine result page to increase organic traffic to the site whereas SMO is social media optimization is the process of drive high quality and relevant traffic to your site by sharing the high-quality and rich media content.

SEO Stands for Search engine optimization and SMM stands for Social media marketing.

The purpose of SEO:
: -We need SEO for the purpose of getting higher page rank in different search engines, it also serves as a medium of getting more and more traffic to the website.

The purpose of SMM:
: -SMM targets customers on different social media channels, A successful SMM campaign requires the well-defined audience, Budget, and the quality content.

Ultimate goal of Both is to increase visibility in search engine. SEO is a process/mechanism which goal get ranked on SERP's by optimising website through various on page techniques and also by use of off page link building to get trust and more visibility in search engine.
SMM is a marketing process by which we get high exposure on serp by buying adspace insttead of getting high serp normally. it also has both paid search advertising and free traffic.

Originally Posted by rameshrath

Ultimate goal of Both is to increase visibility in search engine. SEO is a process/mechanism which goal get ranked on SERP's by optimising website through various on page techniques and also by use of off page link building to get trust and more visibility in search engine.
SMM is a marketing process by which we get high exposure on serp by buying adspace insttead of getting high serp normally. it also has both paid search advertising and free traffic.

I agree with you. SEO is a complex process I think, there are loads of things we need to complete especially in a short-term. In contrast, SMM quickly get more traffic and increase SERP position however need to have some money spent.