Thread: How much Digital Marketing role in branding ?

digital marketing trend is increasing day by day what do think that how much important internet marketing for the business and branding ,

Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it's no surprise that branding concepts should be applied to use of digital media and technology to develop brands through interactions with consumers on the digital devices they're increasingly using.
Digital marketing playing a very important role in today's industry.

Originally Posted by terry123

Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it's no surprise that branding concepts should be applied to use of digital media and technology to develop brands through interactions with consumers on the digital devices they're increasingly using.
Digital marketing playing a very important role in today's industry.

Yes i am 100% agree with you digital marketing in better then direct marketing and direct marketing is very expensive then Digital marketing , thanks for your beautiful reply

Digital marketing has the great impact on creating the brand value of any product or service. As seen that people interest is changing and they are favoring to search anything online, find most of the things using Google, directories, and forums, etc. In this case having a strong online presence creates value to the business. A small expense on social media marketing and search engine marketing help a business in generating good amount of leads thereby making profit to business.

Originally Posted by jasonhalle

Digital marketing has the great impact on creating the brand value of any product or service. As seen that people interest is changing and they are favoring to search anything online, find most of the things using Google, directories, and forums, etc. In this case having a strong online presence creates value to the business. A small expense on social media marketing and search engine marketing help a business in generating good amount of leads thereby making profit to business.

yes i agree with your comment digital marketing is very helpful for branding ,

I want to say that now a days digital marketing is one of the best and popular way for branding.

I focus on branding and marketing at the same time so I'm killing 2 birds with 1 stone. It may take a little longer to rank in the SERPs, but when I am ranking, I'm already branded

Branding and Marketing should go hand in hand if you want to be successful in the long run

Branding is making your "brand" stick in the minds of people...to be recognized. Once you have a brand profile set (logo, colors, fonts, etc.), then you can focus on marketing. If your branding is good, then it should help your marketing efforts, because people will more readily recognize you.

Digital Marketing is the big thing as it helps you manage all your brand exposure on internet. Focus as much as possible on it to make your brand stand out from the rest

Yes Digital marketing is big thing as it helps our sale and website ranking

Every company or firm will have their own name but not all companies are brands. When I say some names like Apple, Facebook, Google, Johnson & Johnson, BMW, Ford, Intel, Microsoft, Nike, Reebok etc., you will trust those name, why because they are the top most brands. Same way, these days in order to make a normal name into brand, companies are investing on internet ad platforms like Google ads, Facebook promotions etc., This will surely reach many people and makes your firm a best well know brad.

Every company or firm will have their own name but not all companies are brands.Digital Marketing is the big thing as it helps you manage all your brand exposure on internet. Focus as much as possible on it to make your brand stand out from the rest

The Digital Marketing a huge role in Brand Awareness of the Business/Product. The Some of the most effective Digital Marketing techniques are Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing.

Digital marketing have great role to enhance your product popularity or services. In this marketing form we use various activities like SEO, SEM, Content Marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. I

Digital Marketing is the best way to increase the business,

Digital marketing play a great role for Brand Building in the Digital Age. Having better online presence makes you stand out of crowd. Now a day Online users are more autonomous than they ever were. With information at their fingertips on search engines, users are spoiled for choice. A well-defined brand is essential for distinguishing product or service from the rest for the users.

Today in the online scenario it is important to build a brand in front of the broad audience. It is only possible using digital marketing techniques. SEO, SEM, and SMO are the few activities through which you can build your strong online presence.

thanks for your valuable replies , i will share it to others

Digital Marketing is very important in branding. SEO, SEM, PPC etc. are part of Digital Marketing.

From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.
Some tools are also effective to get good quality leads such as, Leadlake and eSalesData