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  1. #1
    joeespisito's Avatar
    joeespisito is offline IM & SEO Weak Jaw joeespisito will become famous soon enough joeespisito will become famous soon enough
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    Thumbs up offline seo can be very cost effective

    Hey guys just wanted to make a couple of points we all might overlook. I was so busy building my sites online that I overlooked how valuable offline work can be. For example, I attended a trade show this last week and just handed out some cards, shook hands and answered questions and I ended up with several hundred more visits to my site during the 2 days following. My sales doubled, which made me think.... so many times we work so hard to get random traffic and just those few extra visits by working offline doubled my sales for 1 week. I also noticed those people that I brought to my site through word of mouth stayed on my site a lot longer than the average visitor. I was not a vendor at the trade show just walking around talking to people so I had virtually zero cost invested besides gas and business cards.

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  3. #2
    Johnny Ray's Avatar
    Johnny Ray is offline IM & SEO Weak Jaw Johnny Ray is on a distinguished road
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    Thumbs up

    offline work can definitely be better then tergeted key words. The way you handed out cards and met people created a closeness so they were truly interested in the service.

  4. #3
    Nemanja's Avatar
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    If you have local business, then offline is great way to marketing your business.

  5. #4
    Johnny Ray's Avatar
    Johnny Ray is offline IM & SEO Weak Jaw Johnny Ray is on a distinguished road
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    Quote Originally Posted by Nemanja View Post
    If you have local business, then offline is great way to marketing your business.
    Absolutely, That's a great point. You would need a local market. I was thinking about that last night. I think a good lesson to take from this post would be to think outside the box for whatever your business is.

  6. #5
    osas123 is offline IM & SEO Mumbler osas123 is on a distinguished road
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    for me i think off line traffic are cost effective in comparison to online traffic though it works but how long will the surge last

    ---------- Post added 09-03-2013 at 08:46 AM ----------

    then what about a case where by your business is just mainly on the net for example you are offering SEO service, how will you convince people off line on what you are doing?
    Quote Originally Posted by Johnny Ray View Post
    Absolutely, That's a great point. You would need a local market. I was thinking about that last night. I think a good lesson to take from this post would be to think outside the box for whatever your business is.

  7. #6
    bloggersjoy Guest
    If you are distributing your cards in a trade show locally in your city and getting traffic from your own local contacts or effort then it is a good way to build traffic but why do you call it offline SEO because SEO means search engine optimization and the source of your local visitors are the trade shows and not the search engines. Am I right?

  8. #7
    timoinfiji's Avatar
    timoinfiji is offline IM & SEO Mumbler timoinfiji will become famous soon enough
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    you need to know where is your business is standing. More offline or more online.... depends on what you need to make the work. Like example a online shop which have no real shop, for him is offline work not realy important.

  9. #8
    Steve7 is offline IM & SEO Whisperer Steve7 is on a distinguished road
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    Great.. If you get traffic from mouth publishing, then it would be great for local business. By the way, Jeo congratulation for growth in traffic from mouth publicity.. Keep it up.

  10. #9
    hugorganista is offline IM & SEO Quiet One hugorganista is on a distinguished road
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    Quote Originally Posted by joeespisito View Post
    Hey guys just wanted to make a couple of points we all might overlook. I was so busy building my sites online that I overlooked how valuable offline work can be. For example, I attended a trade show this last week and just handed out some cards, shook hands and answered questions and I ended up with several hundred more visits to my site during the 2 days following. My sales doubled, which made me think.... so many times we work so hard to get random traffic and just those few extra visits by working offline doubled my sales for 1 week. I also noticed those people that I brought to my site through word of mouth stayed on my site a lot longer than the average visitor. I was not a vendor at the trade show just walking around talking to people so I had virtually zero cost invested besides gas and business cards.
    Can I ask what your website is and what was on your business cards? Just curious.

    I do agree, though. I believe guerilla marketing tactics can be very effective and in some cases easier if applied correctly. Stickers, QR codes, and even lighters are great offline marketing tools.

    My friend made a very good point when we taped white tape around his lighter and wrote his name on it with a sharpie. Within a month, all 8 friends in my group had handed down that lighter at parties and other times we've been together. Small items like that that are very cost effective but any person would find much value in can become very strong tools for marketing.

    Other things that could be used are wristbands, t-shirts, and even magazine articles in publications that fall into your niche.

  11. #10
    Steve7 is offline IM & SEO Whisperer Steve7 is on a distinguished road
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    Does anyone know other techniques other than mouth publicity or business card distribution as offline activity?

  12. #11
    RobertPaiz is offline IM & SEO Whisperer RobertPaiz is on a distinguished road
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    Best offline methods are as follows -
    Link Farms
    Link Wheels
    Link Networks
    Rich Snippet Markup Spam
    cloaking

  13. #12
    tweetwriter is offline IM & SEO Whisperer tweetwriter is on a distinguished road
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    Quote Originally Posted by Steve7 View Post
    Does anyone know other techniques other than mouth publicity or business card distribution as offline activity?

    -flyers/brochures/pamphlets
    -cold calling
    -place ads in local newspaper/ask to do a column on your expertise
    -trade shows
    -join your chamber of commerce

    --there's a ton of marketing strategies you could use!!

  14. #13
    poulsmith7878 is offline IM & SEO Quiet One poulsmith7878 is on a distinguished road
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    blog comments, Forum Post and social sites are very affected on Off Page SEO....

  15. #14
    bloggersjoy Guest
    Just make your service free for one day and advertise it in local news daily and I am sure that it will boost your sales.

  16. #15
    Nemanja's Avatar
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    Quote Originally Posted by bloggersjoy View Post
    Just make your service free for one day and advertise it in local news daily and I am sure that it will boost your sales.
    Or advertise big discount in return for some review take a pictures and signatures of people and off you go..


 

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