Thread: Keyword research is very important part of your website

Well, it is true that keyword is very important part of any website as most of the websites depend on search engine optimization, if you haven't chosen the right keyword then it may not help you a lot, and you may not understand where you started and where you are going to end.

Try to give time while researching keywords, understand the competition first, also understand that what biggest techniques your competitors are using for ranking those keywords as you may also have to use those techniques as well.

Yes, Success of our business depends on the keywords on which we are targeting. If we are trying to rank for those keywords that have less global/monthly searches then it is totally worthless. So, first of all, we must research for the best and relevant keywords for our site and then optimize that site according to the researched keywords.

A great feature I used with adwords is that you can take your site in its completed form, and run the url through the system and it takes a good hard look at your site and shows you which keywords it can pick from your content as well as their search rate. It showed that I was ranking for keywords that I didn't even optimize for. I did this with our company site before we revamped it to see what adwords thought of it. Even though the content on the home page and a few inner pages didn't change, it was good to see which words were doing the best.

IMO it can help with a new site being optimized as well as an established site that you are working on re-optimizing or updating.

I think that it is the single most important factor for the optimization of your site because all of the search engines give utmost important to relevance for ranking of a site. Keywords Research helps to identify and use most relevant keywords in content of website to help search engines understand what your site is all about.