Thread: Base keyword, broad keyword and exact keyword

What are the different between base keyword, broad keyword and exact keyword in google search?

AND

When we check at Google search for any targetted keyword, which one is very important to check first and rely on? Base keyword, broad keyword or exact keyword?

Originally Posted by franberries

What are the different between base keyword, broad keyword and exact keyword in google search?

AND

When we check at Google search for any targetted keyword, which one is very important to check first and rely on? Base keyword, broad keyword or exact keyword?

You always check for exact

Hmmm, from what I have read:

Base Keywords

Base Keywords are the list of targeted products to increase sales. Selected SEO Base Keywords will be matched against the keywords frequently used by internet searchers.

~from WebSolutions

Broad Keywords:

With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords.

~ From Adwords

and Exact Keywords:

Searches that match the exact phrase exclusively

~ From Adwords

But, As Nemanja says, it is always better to use exact keywords.

so i need to put "keyword" as a exact keyword search, am i true? so how about other kinds of keywords?

Hmmmm, give me until the morning and I will find some resources for you. Is that ok?

Sorry it took me this long, things have been a little hectic. I found a few articles that explains a few more keyword types for you.

You can read the articles here:
Types of keywords
Identify types of keywords

It would seem that many people have their own ideas about keywords as well. A Google search for keyword types gives you a lot of pages to sift through hope this helps.

Broad Keyword: Broad search terms contains the keywords in a random order along with a number of other words included in the search term.
Exact Keyword: Exact match of keywords contains the keywords in their exact order along with other words appended before and after the exact search term.
The third type of keyword search is referred to as Phrase based keyword search which is based on phrases.

Amongst these 3 search types, Exact match keyword search type is most important and reliable to select targeted keywords.

Originally Posted by Phoenyx

Hmmm, from what I have read:

Base Keywords
~from WebSolutions

Broad Keywords:
~ From Adwords

and Exact Keywords:
~ From Adwords

But, As Nemanja says, it is always better to use exact keywords.

thanks a lot to share these kinds of information with us i was totally unaware about this information and after read your post i am well aware about it.

Originally Posted by elizabethjean733

thanks a lot to share these kinds of information with us i was totally unaware about this information and after read your post i am well aware about it.

Was that sarcasm or did you just want to get your post count up?
but anyways broad is when someone types an your word but in plural form, or with typos for example:
my keyword is "contractor"
for broad that includes keywords like contractors, contracting

But for exact it would just be "contractor". I do not know what base means, but yea always choose exact.

I always put in exact keywords. This is the exact number that we will get. Broad and phrase keywords are combined and mixed.

Originally Posted by Johnydarkdragon

I always put in exact keywords. This is the exact number that we will get. Broad and phrase keywords are combined and mixed.

No doubt about it exact keywords search term is very important, but i wonder most people/internet user just type the keyword that they want to search without put "keyword" on the search term, so is that broad keyword result will come out first instead of exact keyword? anybody understand what i am try to say?

Market (create backlinks) for the exact keyword and broad searches (depending on how many backlinks and your on-site SEO) will most likely show your site in the results.
Focus always on an exact keyword and use this keyword (or phrase) in different ways/broader phrases in your content and internal linking.
It doesn't hurt to create backlinks using several relevant keywords either...

Andre

It doesn't hurt to create backlinks using several relevant keywords either...

You need diversity in your anchor text for backlinking. A number of backlinks using the same keywords (anchor text) that appear in a short time leave an identifiable footprint for Google to find.

Originally Posted by Phoenyx

Hmmm, from what I have read:

Base Keywords
~from WebSolutions

Broad Keywords:
~ From Adwords

and Exact Keywords:
~ From Adwords

But, As Nemanja says, it is always better to use exact keywords.

I couldn't have worded it any better my self.. Also for better results find words that you think we be commonly searched in Google to have even better results..

Use primarily the exact terms but diversity it with the broad terms..

Hi friends
I have some information about base keyword, broad keyword, exact keyword .
Broad keywords using the any order with any other words. Such as the broad word is "seo service" could be shown with any variation. example- SEO paid service, Free SEO service etc..
Base keyword used in the order shown with other words for varification. Such "SEO" shown with another word accompanying this keyword. example- SEO Keyword Research, SEO Innovation etc..
Exact keyword are exactly how they sound, an exact match of the keyword searched. The keyword

Originally Posted by franberries

No doubt about it exact keywords search term is very important, but i wonder most people/internet user just type the keyword that they want to search without put "keyword" on the search term, so is that broad keyword result will come out first instead of exact keyword? anybody understand what i am try to say?

I get what you mean. You probably see the keywords in the Google Adwords Keyword Tool look like this:

Broad: red bicycle
Phrase: "red bicycle"
Exact: [red bicycle]

Here is an example of what it would look like for a search user:

Broad: is a bicycle really red?
Phrase: where to buy a red bicycle
Exact: red bicycle

That's the easiest way to understand it for the most part. Exact search doesn't mean that user actually have to put brackets around the keyword. It just means that they are looking for that exact search with those exact words in the same exact sequence. THOSE are the keyword numbers you want to be targeting.

It's best to go for exact keywords because that's the exact term people are searching on google. Although it's not so bad thinking searching for broad too to see where you can go in your niche. Imagine you have like 10k keyword exact match per month and broad 30k.. you know by this that you can get much more visitors than those you receive now by exact search.

The same applies when you have almost the same value from exact and broad.. that way you can see that you niche is not so expandable.

John