Knowing about the platform you are marketing on, be it social networks or other, having a few basic statistics to work with about where people spend the most of their time could be beneficial to you right?
So, when talking about facebook, what if I told you that the hotspot for all advertising is actually in your news feed?
You can read more about it here: Inside FacebookA study of three popular brands on Facebook, Starbucks, Bing, and Southwest Airlines, showed that they saw 40 to 151 times more impressions in the news feed than on their Pages. While this study only had three data points, marketers should take note of the disproportionate amount of exposure that occurs in the news feed. This is partly because re-shares of news feed posts by a Page’s fans help drive news feed exposure.
Do you think that maybe this could be as good as it seems? or do you think it could be a waste of time and effort. Read through the article and tell me what you think.