iTunes is a FREE traffic source that has over 500,000,000 active buyers in their marketplace. The average podcast listener is affluent, highly desirable and hard to reach through any other types of interrupt marketing techniques. They don't respond to direct mail, pop-ups, etc. They only want to connect with people that are experts and can help them.
Discover Why Partnering w/iTunes can be YOUR secret marketing strategy to Success in 2013:
5 Simple Steps To Generate More Traffic, Leads and Sales By Partnering With iTunes