Web design brainstorming.

What is first thing comes out of your mind when brainstorming for new web design?

Information architecture is the first thing that I always think!
please share your thought!!

I think brainstorming is the process of thinking about the purpose of the website and answering some of the most vital questions that will help you visualize your idea. So I think the first step is to answer the question regarding website such as it is personal or business site, what topics will you want include in site, How will you present the information, etc.

The first things I think about is what the site is for, style ideas and information. Then I move onto things like layout etc.

I think web design is more about creativity than anything else, as it is not very good if your site looks like a templatr. Unless you want it like that

Ben