Someone called my attention to this video (SiteProNews) and I thought that the information may be of interest to others here:
http://www.youtube.com/watch?v=881l9...GDS89VBF_awNvA
The article that accompanies this video shout has the other half of the story and can be found at: http://www.sitepronews.com/2012/11/1...really-matter/