Alert! Google Announces a New SEO Over-Optimization Penalty
Matt Cutts sounds like a total imbecile!
A MUST READ!Joe: I’m not sure I understand how you can “over” optimize something. If it’s “optimal,” that means it’s perfect. If you’ve “over optimized,” that means you’ve made it … um … too perfect?
Matt: Yes, exactly. You’ve made it too perfect. You’ve followed the rules too well.
Joe: And why is that bad?
Matt: It’s bad because the rules are supposed to be secret, and so you aren’t supposed to know what they are.
Joe: And so if I’m not supposed to know the rules, does it matter if I break them?
Matt: Yes, of course. Don’t be stupid.
Joe: But how am I supposed to follow the rules if I’m not supposed to know what they are?
Matt: You just are. Don’t be stupid.
Joe: And if I follow the rules too well, that’s bad too?
Matt: Yes, of course. We just went over this. <under breath> Idiot. </under breath>
Joe: And what if I follow some of the rules but not all the rules, is that good?
Matt: It depends. If you follow the right rules and you ignore the right rules, then yes, that’s good.
Joe: So there are rules about which rules to follow?
Matt: Of course.
Joe: I think maybe I’m catching on here. What you’re saying is that I should … umm … I should pretend I don’t know some things even though I know them. I should make believe that I’m one way when really I’m another. … In a way, it’s like I should kind of play hard to get. … Would you say that?
Matt: Me? No, I wouldn’t say that. That sounds stupid.
Joe: I know it sounds stupid, but would you say it’s true?
Matt: What is “true”?
Joe: Ummm … Not false?
Matt: That was a rhetorical question.
Joe: Was it? … Oh, sorry. Umm … well, I guess I just have one more question.
Matt: Go ahead.
Joe: So these rules about which rules to follow – are they secret too?
Matt: Of course.
Joe: But … but … none of this makes any sense!
Matt: (heavy sigh)
Edit: Source ~ WPMU