Hello,
Recently the number of unique visitors bring by Google organic search dropped. Out of the blue. The number of indexed pages started to grow.
I compared the Google cache for several of my pages with one of my competitors (a bigger one). The cache for my pages is 4-5 days old, while the cache for my competitors pages are updated daily. First I tried to explain the age of 4-5 days for the cache using the nature of the pages. They are product pages which don't change too often. But I checked for several days my competitor's pages and they don't change either.
Does anybody know why the cache for my pages is renewed only once on several days and not daily? Is this affecting my rankings?