Google Ranking Factors for 2015
Here are some ranking factors according to SEOMoz research/survey.
I always like to say something on these lines, hear out everyone(smart enough) but decide only for yourself(test before) :)
I've predicted this long time ago when first so called "changes" started scaring people(which was also their hidden goal) not to do any more SEO/link building etc... and now after so many changes and new inventions, fancy words and tools, technology... etc.. thing are still the same with a small twist.
Links and on page SEO are still #1, and you know what, they will be generally the same for long time. Why?
Well every programmer will not change its core algorithm, especially if it is deep in the production and Google is so deeeeeeeeeep that it is hard to even comprehend for them I assume...
So, what is in the core of they algo? Links(page rank patent) and on page SEO ... So basically they can only improve on that adding or splitting ranking factors in more details, but basically still the same...
And also they can introduce some new factors as social media with not much influence and slowly giving them more influence after testing it out... Also some behavioral factors which we discussed many years ago and know that are there and in place already, that is why they introduced the whole personalized search/chrome/gmail, etc.. to have more insight on things so they can adjust accordingly.
Anyhow you can read all here:
https://moz.com/search-ranking-facto...paign=moztop10
Interested in your thoughts as always :)