Why google keep updating the algorithm regularly.. Is it for other search engine competitions.
Why google keep updating the algorithm regularly.. Is it for other search engine competitions.
Google want to give good search experience and quality results to user. Also it wants to beat the competitor.
Because SEOs are doing more spamming and finding the solution for each of their newly launched algorithm.
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These days spamming is the main reason for that. You see many event sites getting rasied at time of festivals or any events. So google want to offer high quality content to users and so it keeps on updating.
In my view to beat the competitors and to provide good quality content to the users and to avoid spamming the Google changes its algorithm regularly. Recently on October 2014 penguin 3.0 has rolled by Google in that update many sites loses its ranking because of spamming .
A lot of SEO services selling spamming links just to get fast income but that will hurting their clients websites.