Matt Cutts: Gadgets, Google, and SEO
Penguin 2.0 rolled out today
by Matt Cutts on May 22, 2013
in Google/SEO
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally.
So how this update affected your serps ?!
Huge drop down in one of the keywords for me.
ps: if a mod thinks this topic can be moved to the General SEO Talk forum