Whats better?
Media for the burst of traffic and possible leads for new people
or people searching for you and discovering you
I think one can help the other. I have social networks for work and they generate a bit of traffic, especially our blog. But I am reworking my campaign now to be able to work more on our social networks. FB especially can help. I have seen companies found on FB first while searching.
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We can deny the powerful of social media like facebook to make people reach our site, both segments have their own potential, teenagers like to have active more in social media rather than adults.. what people really like it if they can easily found you and direct contact with you without any hustle bustle.. social media is the best platform for them
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The boost of social media affect human's life in this fast changing environment. People are engage with social media to communicate with love one's. I think social media would go far as the needs arises.
I think both are important but if anyone discovering you by searching then its valuable for a website or a successful business.
Both are good method to get traffic to website. For get serp, you should use seo method on other hand to get traffic to website, you should use smo method. In smo method, you can use facebook website which is called king of social networking sites.
SEO is important, but it should not be your primary source of traffic.
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Social sharing sites are the better way to get some quick sales but SEO should not be ignored because SEO once done properly will continue to bring sales for longer time.
try to do a mix of these 2 technique and the results will be great
Both seo and social media are needed for online marketing SEO is to make an site traffic and
social media is for markaeting .