A new company came into the local Dallas,TX. area and dominated the bathtub refinishing organic search market within a matter of 6 weeks. The predictive search goes to them so of course they have goggle plus, business site, 2 websites all ranked high on that key word which is "Dallas bathtub pros" by the time you type [Dallas Batht].... it predicts {Dallas Bathtub Pros} the old phrase that all of us shared was "Dallas bathtub refinishing" any ideas on how to get that back? Should I just rank key words for 'Dallas bathtub pros' or fight... any ideas?