These i am hearing about a new SEO related word called "Influence Marketing"
In a simple way someone influence our business to get visitors or audience to our website or social media page. There are wide variety of ways to influence your online business these days.
It could be a YouTube Video in a popular channel, It could be a Famous Facebook page who promotes your brand or a celebrity social media account shares about you. They will bring huge audience and it works.
Share your views on this interesting topic.