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    berkleyhuk is offline IM & SEO Whisperer berkleyhuk is on a distinguished road
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    General SEO Approach for Bing

    Hi,

    Consistency: Ensure the signals are pointing in the same direction. URL structure and canonicalization, internal linking, rel=canonical tags, XML sitemaps, robots exclusions, should all follow canonical standards for your site.

    Efficiency: Enable compression and http conditional GET with If-Modified-Since to give the crawler a break. (Bingbot supercedes msnbot, but the latter should still be used in robots.txt and elsewhere redundantly with bingbot until officially deprecated.) Microsoft has a handy tool for checking both compression and conditional get requests.

    Quality: Have high-quality content. Don't try to squeak by with thin content and lots of authority pushed through the link profile.

    Links: While I hate to say it, Bing's engine certainly appears susceptible to link spam. Not a good thing, and I'm not advocating anyone follow the path of paid links, but they sadly seem to work all too well on Bing today.
    Last edited by Nemanja; 12-09-2010 at 11:11 AM. Reason: fake sigs & promo! READ FORUM RULES FIRST!


 

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