Have you ever wondered why your site ranking goes drastically down? It is definitely because of the Google that the site ranking either goes down or goes up. The site rankings visibly go down when there are certain Google updates. These updates leave a positive impact on some of the websites which causes an increase in the ranking of the website and sometimes these updates leave a negative impact on certain websites leading to decrease in the ranking of the website. It is because of the search engine optimization techniques that they follow are not quite friendly and meet the terms laid down by the Google. Therefore ultimately who is responsible for the decline in the website ranking?