Vizualizing the marketing funnel

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In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money.

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Have you given any thought to your funnel? Here is a video, with a transcript from SEOmoz's whiteboard Friday. Enjoy, and let me know what you think :)