A few B2C Basics

This was rather interesting when I read through it. It talks about and gives you five really good tips (in detail) about how to market your company. We all know how important it is to sell services or products to customers, and this post gives you a few tip on what to do, and what to avoid.

Quote:

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Businesses that serve consumer audiences are typically focused on a much shorter sales cycle due to the cost and nature of the purchase. They are searching for a one stop sale. B2C companies typically target a single decision maker or customer segment instead of multiple decision makers and influencers. As a result, the approach and internet marketing tactics mix needs to be more relevant to the consumer vs. the business buying experience.

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You can read the rest of the post here: top rank blog

What are your thoughts about this post. Would you have anything to add to it? I would love to hear your ideas.

An interesting read! That post also linked to another post about user generated content that I found interesting.

I think the part about chapstick got my attention the fastest. I think that learning how to deal with negative comments, reviews etc. is important. Using social media like twitter to enhance customer service was a brilliant idea I think.

I read through the user generated content post. I might add it to the forum as well. Thanks :)

her writing is very good, especially point "Build Brand Loyalty" I strongly agree with what her had to say. very likes this article. :)