There's no more stopping the Internet. You can't deny that it has become a part of many people's lives and many are foregoing other traditional media for the internet. More and more people getting their information and other requirements online so it only makes sense for businesses to use the internet as a marketing tool. The internet can be one of the most efficient and cheapest ways to promote your company and products. With the Internet, promoting a business can be done for a shoe-string budget. Aside from cost-efficiency, one advantage of online advertising is that there many creative and efficient ways to advertise online. The Internet is much more flexible tool than print or even broadcast media. Another advantage is the Internet is enabling consumers to purchase from companies outside their geographical location; many items that were once available only in certain areas now are available worldwide thanks to the Internet.