Hello all, the other day I was surfing the net and found these. Can't hold my sharing here as I believe these are very essential tips for internet marketing. Here is the 5 formulas-
1. Understand that everything starts with content. The best Internet marketing tool is your content. If you provide original, high quality content (or products, if you are an ecommerce site), people will naturally talk about you. They will visit your site, and even recommend it to their friends. Other sites will want to link to you, without you paying for the link. And search engines will rank you high.
Your content is your best weapon on the Web especially if you do not have vast resources to build branding campaigns and engage in massive advertising.
2. Be persistent. Internet marketing is not a one-shot deal. It is something that you will do on a regular basis using a variety of techniques. Competition on the Web is getting very tough with millions of websites competing for visitors and sales. Big businesses such as Wal-Mart have started to move in on the Web. It will take a lot more effort to get the traffic and sales that you need.
3. Use different techniques. One of the cardinal rules of Internet marketing is relying on a single marketing tactic. The risks are too high if you put all your eggs in one basket. Take for example organic search engine optimization where you rank high in Google, you may be #1 today in your main keyword but if Google updates their algorithm, you can get hit and lose as much as 80% of your traffic. Believe me, it is painful.
4. Track and measure your results. You can only prioritize your internet marketing activities if you know which ones work and which ones don't. Put more resources or dedicate more time in doing activities that can actually bring in traffic. Regularly analyze your web logs or web statistics software to get a clear idea of the most effective Internet marketing strategy for you. Hard data can also help you look at how you can improve the results of each campaign and strategy that you do.
This is especially true if for paid advertising you want to know which ad copy pulls in the most number of customers, what ad creatives are working, and which websites you advertised in can give you the most. Only by looking at the metrics can you assess how well your online marketing efforts are doing.
5. Learn, learn, and learn. Internet marketing is continually evolving: what may be acceptable in 1999 may no longer work or frowned upon in 2009. It also changes rapidly, that books with its lag time from writing to publishing often do not capture the new techniques that people are successfully using in marketing online.
The best resource on Internet marketing are online experts found in blogs, webmaster forums and online publications. Spend time every time reading something. One great resource is WebmasterWorld.com, where you can learn about the latest updates of Google to new ways you can monetize your website.
Hope you find those informative. Take care!