Guerilla?

[smarty123]

Have you heard this name before, Guerilla marketing?
If you know can you tell me what it is??

[Phoenyx]

it's one of my favorite things. Guerrilla marketing is where you do unexpected things to market a product. Things like painting a mural, having people performing "live" with a product, like food, or appliances and software.

it can be quite popular and work really well, but you have to be careful because some of the legal aspects of guerrilla marketing is not the same from country to country. You have to work within the law.

[Devjeet]

it's one of my favorite things. Guerrilla marketing is where you do unexpected things to market a product. Things like painting a mural, having people performing "live" with a product, like food, or appliances and software.

it can be quite popular and work really well, but you have to be careful because some of the legal aspects of guerrilla marketing is not the same from country to country. You have to work within the law.

I remember an incident....in 1996 cricket world cup, Coca-Cola was official sponsor so obviously Pepsico was not able to promote their brand during world cup match...to avoid this issue....pepsico used Guerilla marketing tricks....they distributed T-Shirt with the logo of Pepsi to all cricket fans who was about to watch cricket worldcup match live from stadium.

[bluearrow]

I remember an incident....in 1996 cricket world cup, Coca-Cola was official sponsor so obviously Pepsico was not able to promote their brand during world cup match...to avoid this issue....pepsico used Guerilla marketing tricks....they distributed T-Shirt with the logo of Pepsi to all cricket fans who was about to watch cricket worldcup match live from stadium.

A pretty good example. The wiki article can give you more details.

Guerrilla marketing - Wikipedia, the free encyclopedia

[Devjeet]

I read about this marketing tricks in news paper and there was the same example attached...I was 9 year old that time...:P

[fredsmith]

It is things that are unatraul and unorthadox for marketing . i use this method all the time to get traffic.

[Phoenyx]

Sometimes the tactic works really well, sometimes you get into trouble for it People expect the generic. Like with antibacterial products, they expect a marketer to compare it to a normal brand. Which is why I think guerrilla marketing can be a useful tool. Many people love surprises and they love to talk about the things they've seen. Create the ultimate guerrilla tactic, and you're all set. It could be a great base for any marketing campaign.

[RobertoMejia]

I've heard of guerrilla marketing before, but I have never heard of it in the context of IM. I am curious. Fred and Phoenyx, what type of Guerrilla techniques do you use? Can you give me a few examples?

[Phoenyx]

I think you would have to find out from Fred about that. I have not yet tried anything like that, and even though I know what its about, I have been slightly chicken to try any

[RobertoMejia]

Fred, can you give us an example of what type of guerrilla marketing you use to create traffic?

[MaryP]

Well, I was not aware of Guerrilla Marketing but after reading all these replies I understood it and I need to understand more about it.

[Phoenyx]

I found some good examples of Guerrilla Marketing. I think this makes it a bit more easy to understand? Guerrillacomm.com

[onestopvapors]

This is the best form of marketing to use. I personally use this method everyday for clients and myself. I have made 10 times more money using street style marketing.

[Phoenyx]

Fantastic Can you give us a few examples of methods that have worked for you?

[RobertoMejia]

I found some good examples of Guerrilla Marketing. I think this makes it a bit more easy to understand? Guerrillacomm.com

That site does have some great examples of guerrilla marketing. When I think of guerrilla marketing, that is the type of marketing I think of. However, I've still never heard of guerrilla marketing in the context of Internet Marketing.

This is the best form of marketing to use. I personally use this method everyday for clients and myself. I have made 10 times more money using street style marketing.

I would also love to hear of a few examples of how you used guerrilla marketing on the internet. Would you please share some examples with us?