I've been thinking about this a bit now. What do you think? Everyone focuses on the big G to have their sites ranked etc. and I am pretty sure other search engines have their own algorithms to index sites, so its not just Google specific. With every new algo sent out by Google, IM's sleep in fear. What would happen 10 or 15 years from now, will everything change so drastically that it can severely impact Internet marketing?
There are already algo's to find "low quality sites", "link farms", "content farms", and this all makes us look at new techniques to get our sites ranked and popular. We focus on customers, visitors, the site itself, and try carve a little place for us in the SERPS.
Do you think that maybe software will become a thing of the past, and that people would have to revert to doing it all on their own (as some of us still do), or do you think that eventually there will be a level ground somehow where sites are all the same, no matter what their niche, and where the only thing IM's have to work with, are customer service?