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  1. #1
    Phoenyx's Avatar
    Phoenyx is offline Super Moderator Phoenyx is a name known to all Phoenyx is a name known to all Phoenyx is a name known to all Phoenyx is a name known to all Phoenyx is a name known to all Phoenyx is a name known to all
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    The future of Internet Marketing, will it go strong, or become non existent?

    I've been thinking about this a bit now. What do you think? Everyone focuses on the big G to have their sites ranked etc. and I am pretty sure other search engines have their own algorithms to index sites, so its not just Google specific. With every new algo sent out by Google, IM's sleep in fear. What would happen 10 or 15 years from now, will everything change so drastically that it can severely impact Internet marketing?

    There are already algo's to find "low quality sites", "link farms", "content farms", and this all makes us look at new techniques to get our sites ranked and popular. We focus on customers, visitors, the site itself, and try carve a little place for us in the SERPS.

    Do you think that maybe software will become a thing of the past, and that people would have to revert to doing it all on their own (as some of us still do), or do you think that eventually there will be a level ground somehow where sites are all the same, no matter what their niche, and where the only thing IM's have to work with, are customer service?
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  2. #2
    MaryOlson Guest
    You can see internet day by day improving in terms of security, safety, scam as well, and it has become very important part of our life so without internet we can't survive as well.

  3. #3
    nescio is offline IM & SEO Whisperer nescio is on a distinguished road
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    I do think the web and therefore IM is going to look very different within 15 years. I mean, just look at the web of 15 years ago and the web anno 2011. About a year ago I read an article in Wired with the subject ''the web is death, long live the apps'', I personally don't think and especially don't hope it's true. Those apps on ios and android can be quite handy, but at the same time very limited, difficult to multi-task and not as open as the web. But ofcourse, there is a big shift going on between the pc usage towards the smartphone/tablet usage. Especially for the average user.

    What will be true for sure, and what's already happening is that a lot of websites will act more like applications, this is already going on at the moment thanks to HTML5, Jquery/javascript and in lesser degree css3.

    I wouldn't like the idea of every site being ''at the ground level'' the same. I mean I see myself more as a front end web developer (even more as a graphic designer with html & css knowledge) than an internet marketeer, and I really detest the idea of every site being punched in a standard template. An outstanding site will be more difficult to create in the future, especially when you have a one man team. At the moment and especially years ago you could pretty much do everything on your own, but now you have like a zillion jobs created around the interwebs (usabillity ''expert'', social media ''expert'', seo ''expert'', front end webdeveloper, back end webdeveloper, graphic designer etc.)

    Although some of those of those titles are really bullshit, especially the social media expert.

  4. #4
    Phoenyx's Avatar
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    I believe so as well Mary Olson. Things have gotten a lot safer, but at the same time, more and more people are finding ways to still get to the average user, and this dulls everyone's perspective about internet marketers. Sometimes we're labeled with the bad instead of the good

    Ahh Nescio, that's really true. I even read blog posts where some think that SMM has replaced conventional Internet marketing because of its popularity. Makes no sense really as it will always only be an aspect of IM regardless of its popularity. lol A lot of new titles have sprung up over the last few years, where everyone considers themselves an expert in some or other field, even though they are only IM's, and little else. I guess many just want to excel in one area instead of giving a more comprehensive service of doing it all.

    When I mentioned every site being equal, I was not talking about design wise though. I should have clarified I mean from an SEO standpoint. to find a way to make each site on the same level with each other and then try to find another ranking method in which it index sites. Maybe finding a way that cannot be added to any sort of BH techniques or a system that is virtually unspammable.
    Last edited by Phoenyx; 08-15-2011 at 08:04 AM. Reason: grammar, as always.
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  5. #5
    James Greg's Avatar
    James Greg is offline IM & SEO Mumbler James Greg is on a distinguished road
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    Internet and IM will be very different 15 years from now. Changes are visible almost daily now and it is not guaranteed that google will rule forever

  6. #6
    Sherly is offline IM & SEO Weak Jaw Sherly is on a distinguished road
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    the future of Internet marketing is so new technologies introduced and invented today, it is really possible to find practical and networks with clients or potential users and especially at the right time. Well, it may be true for customers, business solutions, at your request to a specific place where the supplier or service has come to know the requirements and thus be able to send contact.

  7. #7
    Phoenyx's Avatar
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    True, Google may not rule forever, but I don't see them giving in without a fight either. Changes are visible, which is what had me thinking all along. It's all going to head off at one point between forums, webmaster, IM, SEO's, spammers and BH'ers, and its going to be messy I think. So the natural thought is, are we going to be left with an IM Armageddon, or Utopia.

    @Sherly, you're right, there is always going to be some way to gain clientele. I just believe that maybe it will all be simplified at some point. I've seen too many marketers and internet marketers bend the truth to their own advantage, and somehow fooling people into believing that a product can improve your life, business etc. seems to be getting results, but for how long though. I think our customers will have a bigger say in rankings maybe.
    Last edited by Phoenyx; 08-15-2011 at 09:34 AM. Reason: what is it with my typing today.....
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  8. #8
    nescio is offline IM & SEO Whisperer nescio is on a distinguished road
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    Quote Originally Posted by Phoenyx View Post
    Ahh Nescio, that's really true. I even read blog posts where some think that SMM has replaced conventional Internet marketing because of its popularity. Makes no sense really as it will always only be an aspect of IM regardless of its popularity. lol A lot of new titles have sprung up over the last few years, where everyone considers themselves an expert in some or other field, even though they are only IM's, and little else. I guess many just want to excel in one area instead of giving a more comprehensive service of doing it all.
    I think the biggest problem of social media marketing is that it got very overhyped by the (traditional) media. Television programs include twitter discussions, every new update in twitter and facebook gets a major review in newspapers, on every flyer you see sm icons etc. The problem with this is that every company think it needs to be present on the social media. I saw a 2 hour social media workshop for €1000,- (!). When I looked up their clientele I mostly saw government organisations, including some very small local public libraries in an area with barely 5000 people. So I took a look at their twitter page, which had 7 followers, their average blog entry got 20 views, I don't remeber if they had a facebook page, but if they had it probably wasn't every active neither.

    Now, I'm not some sort of grumpy old neocon, I consider myself as a progressive liberal, and I think the majority of tax money is well spent, but this is just the biggest waste of money I've seen in quite a while.

    Quote Originally Posted by James Greg View Post
    Changes are visible almost daily now and it is not guaranteed that google will rule forever
    You may be right, but for me it's still hard to think that this will happen. I mean Google is so much more than just a search engine. Facebook and twitter is quite the opposite of Google and only have to offer the social functions, so I do think it's not unrealistic to say that those companies will have the same faith as altavista, myspace, yahoo etc.

    Although Google is having a really difficult time in China, since most Chinese use Baidu. At first I thought this was just pure chauvinism. Although most Chinese don't have problems buying Apple products, BMW's and Audi's. The difference between those's is the fact that the latter are premium products, and Google isn't.

    I saw this Baidu variant of Google Maps, and I have to say it's pretty cool (and funny ):

    百度地图

  9. #9
    fredsmith is offline Banned fredsmith has a spectacular aura about fredsmith has a spectacular aura about
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    I think the truth is 15 years we willl not know whats going to happen. 15 years ago google was not arround and the internet was just starting up. I think it is very unpredictable and too hard to guess.

  10. #10
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    royljestr is offline IM & SEO Whisperer royljestr is on a distinguished road
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    I agree that we really don't have a clue what it will be like in 15 years. Just think back 15 years ago and we would have NEVER guess what marketing would be like in 2011! I am guessing that phones are going to continue to increase and computers will decrease. i think that computers may become more integrated into life...computers on your fridge, car, bathroom mirror and etc. We will certainly have to look at things totally differently!

  11. #11
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    From my IT background, I can't really see that computers will decrease. They may become smaller and more powerful though. Phones now days are gaining in leaps and bounds, where I could work half my marketing campaign from my iPhone 4. So I can see the increase of importance of these. There are already so many appliances that have built in computers. Fridges that tell you when you're low on milk, coffee makers that are controlled by bluetooth. It's amazing to see how it all develops.

    I just think that, when it comes to marketing, customers are going to have a bigger stake in it than any of the techniques we use today. Don't you think so?
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  12. #12
    nescio is offline IM & SEO Whisperer nescio is on a distinguished road
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    I think you guys are right about that, but at the same time it's pretty lame that everything goes via a screen nowadays and especially in the future. People are watching more screens than other ''real life objects''.

    A few days ago I read a very interesting article about how social life customs are being changed by the smartphone. Checking your smartphone while having dinner is more or less accepted nowadays, while years ago doing such a thing would be very rude and out of the question.

  13. #13
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    That happens everywhere, and if you're an IM, then it may even be harder to disconnect and spend time relaxing. You would be working 24/7. well for as long as you're awake.
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  14. #14
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    No one can predict that, or maybe few well informed persons....
    But future, at least near future is for sure in social, media and interacting sites and the ways that interaction is done...
    I think that need for SEs like G will always be present, but searching will be conducted in different ways.

    The day when first Brain-PC link will be commercially available we will have another revolution, everything will change, so IM will change too


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  16. #15
    Phoenyx's Avatar
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    I think we can definitely believe that the way IM works will change. It always does, just like any other business. I sometimes think its a lot like I.T. where things change so quickly and your trusted methods either become obsolete, or not as effective at least. Social media is said taking over IM entirely. many even believe that IM is dead, and that social media has replaced it. lol I don't think so though. Somehow you are always going to need to create links, blogs, articles and press releases, neither of which SMM can help you with, unless to market what you have already done. Don't you think?
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  17. #16
    fredsmith is offline Banned fredsmith has a spectacular aura about fredsmith has a spectacular aura about
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    Quote Originally Posted by Nemanja View Post
    No one can predict that, or maybe few well informed persons....
    But future, at least near future is for sure in social, media and interacting sites and the ways that interaction is done...
    I think that need for SEs like G will always be present, but searching will be conducted in different ways.

    The day when first Brain-PC link will be commercially available we will have another revolution, everything will change, so IM will change too

    I want a brain computer .

  18. #17
    burgers is offline IM & SEO Whisperer burgers is on a distinguished road
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    You all bring good points, but there's one aspect of IM that I've been pondering and its in relation to when the economy is on the downturn.

    If the economy worsens, this will assume consumers spend less on non essentials, which means companies selling non essentials will do less advertising, which would in turn mean publishers like us in IM get less advertising money. If the future does lead to an economy that is weak and there are cut backs everywhere, how do you think that will affect IM?

  19. #18
    Rivaldo is offline IM & SEO Whisperer Rivaldo is on a distinguished road
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    Well, In my opinion, it is such a dynamic and rapidly changing field that nothing can be said that what will happen after 15 years as 15 years is a too much long period of time . 15 years ago none of us had thought about such a concept of internet marketing and its practices which we are doing today. There are still possibilities that either it might become more important for businesses or it may diminish within the next 15 years.

  20. #19
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    If the future does lead to an economy that is weak and there are cut backs everywhere, how do you think that will affect IM?
    While it may be a bigger piece of a smaller pie, the percentage of online shopping could easily increase.
    A) Brick and Morter stores have trouble competing on price with internet outlets.
    B) No fuel expense for the shopping trip.
    C) Wide selection of goods available.

  21. #20
    Phoenyx's Avatar
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    Which is why I think there is such an influx in IM. People realize its a lot more profitable to market on the net because you get a global audience instead of just. The economy may have worsened, but I think that can actually make IM more popular. People have a new way to make money, and if they can give consumers something they need, they can make a decent business out of it.

    What impact do you think IM has on the economy? Is it a drop in the ocean? or do you think it plays a major role in the economy.
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